Today’s B2B Sales tip of the week:
Use the word “Because” to gain customer interest.
Now what am I talking about, good question – because you are learning how this word works right now.
Okay, you want to influence your customer or prospect in a positive way. So you are making a statement regarding something they should do or want to do. Connect your first statement with the word “because” and then give them the reason they should do it or believe it.
This sounds too simple to be real. However, you will never understand the power of this simple word until you use to explain or give a reason for one of your statement. As that great South Louisiana cook – Justin Wilson used to say – “Try it, I guarantee!”