Budget Authority During Tough Times

Here is a very important sales tips for the understanding what happens during economic downturns.

This rule applies to any company or organization experiencing difficult economic times. The cause could be the overall economic conditions like a recession or industry meltdown or it could be an isolated company issue. The key is understand that authority levels change during these periods of time.

The harder or more complex the economic condition the higher within the organization decisions  will go for a yes or okay. In fact, many people who could make a buying decision last year may actually have NO purchasing authority this year due only the economic condition.

Therefore, as you plan to make presentations or proposals to customers today, it may be advisable to seek out your coach or inside advisor to give you an idea of actually has the authority or budget authority to make a buying decision. Then focus upon getting an audience with this individual to ensure your proposal is covering the right information and the risk is limited and payback is high (key factors for success during hard times).

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Voss Graham

Sr Business Advisor / CEO at InnerActive Consulting Group Inc
Your Knowledgeable Partner for Business Success and Achievement. Dedicated to helping others get to their next level of success. Award winning business advisor; coach to executives and business owners; Business Growth Strategist; and experienced using assessments for hiring & selection, evaluation of teams and improving communication. Voss is available as a Speaker for your conferences or company meetings contact him at 901-757-4434 or use the LinkedIn or Facebook direct messages.

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