Why do sales people and sales managers sit around complaining about how their industry has become a commodity like selling environment with “everything” being about price. I have heard enough of this and all the excuses or blame for why it has happened to the market they sell in.
Well, another NEWS FLASH! No one other than the sales team themselves created this mess. And, the main reason the sales people created this environment is simple. Sales people forgot to keep developing their skills and talent. There I said it, now let the comments commence!
For most of the sales people and sales management, I can stop the excuses, anger and even denial by asking one question. And here it is…
When was the last time you spent time engaged in a serious sales development work session?
Conferences with success stories, updates from different groups and departments, speeches by executives or customer panels and awards is not sales development. Morale builds maybe, not development. And, product information sessions are not sales development, they are product knowledge sessions. Get real! I’m talking about serious, application exercising (role plays for the old timers) extended time active sales training and development.
Sales development is all about learning different tactics and strategies to use in today’s fast paced world of high tech and low touch. To get more actual “face time” with the right people in the customer or prospect accounts takes new and different ways to sell.
Therefore, when was the last time you spent a day or more on the following topics…
- Targeting Accounts
- Gaining Rapport with all prospects
- Learning to ask the right questions to get the prospect or customer involved in the process
- Presentation skills that influence positive actions from prospects or customers
- Presentations that actually work – not the “Death by PowerPoint Slide Shows”
- Using ROI to help influence the closing
- Recognizing the triggers for asking for the business and closing the account
- Understanding all the terms using in an industry – Business Acumen
If you have not attended a session on any of the above topics during the past three years, then you contributing to the commodity selling crisis. Are you the low cost provider in your industry? If you are, have you found your competitors will actually try to beat your low price? Fact: Someone will always try to best your lowest price to get the sale.
Learn to sell using better tactics and strategies if you want to remain in Business to Business (b2b) sales. Better ways of selling with translate into larger sales, more profitable sales and consistent sales over the year.
Okay, here is my disclaimer: Yes, I offer sales development training and have helped a number of sales teams become highly successful in b2b sales. Yes, I wrote a book on b2b sales – Three Games of Selling. But most importantly, my sales success over the years has been based upon a continuous learning system – a Personal Kaizen accord with myself. This has allowed me to be a success in sales and drive our company for over twenty-two years. I could not have done it without a steady dose of learning new tactics and strategies. Call me at 901-757-4434 and let’s talk about sales.