16 Ways a Customer Shows Interest in You

Several sales people have been asking me how do I know when a customer is interested in my presentation, offer, or solution. Since this seems to be a common question, I thought I would give you a list of possible signs that customer or prospect is interested in what you have to offer.

The most important thing to remember is interest is a reflection of action commitments the customer makes or takes. In fact, these signs are all about what a prospect or customer does and not things you can do. You goal during each call is to get a action oriented next step “on the part of the customer” – you actions do not count.

Here is a list of 16 action steps a customer or prospect can take to move the sales process forward…

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