Got to thinking about the natural way of winning the hunt – or winning the new customer account. Since my partner is going to South Africa this week, I began to realize nature’s method for thriving and surviving in the wild.
Since the world of b2b sales has been described by many sales people as a jungle, I realized they were using the wrong traits for winning.
In the wilds of South Africa, the lions are the big winners. Why? Because they use the natural advantage of the pride. Yes, lions hunt as a team rather than alone. They make a group effort to hunt down their targets. These animals are smart and cunning – and they excel as a team.