Is Your Buyer a “Towards or Away From” Individual?

When I ask this question to b2b sales people, I usually get a strange look as an immediate reply and then the famous – Towards or Away From, what are you talking about?

The true is this type of knowledge can mean the difference between making a sales and losing a sale depending upon how you present your solutions. Do I have your attention now?

Good, here is the what I’m talking about…

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