Many times a b2b sales person will charge a new account using a frontal assault tactic, pushing a complex solution on the first time b2b buyer. Talk about some bad MOJO.
This direct or frontal assault tactic is high risk and will cause you to lose more often than win.
If you want to win more sales opportunities, then you will want to use any or all of the three ways to simplify the first time purchase by a b2b sales buyer.
These three ways are…