Two Ways to Lose the Emotional Win

Earlier I wrote about the importance of emotional wins and three ways to build on an emotional win. This tip will cover two primary mistakes used by sales people to lose a emotional win advantage and the sale.

If you are not familiar with the concept of emotional wins on the part of decision makers, go back to the post under “Influencing the Sale” and how emotional wins get the business.

There are two primary mistakes b2b sales people keeping them from winning business. These are…

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