Four Reasons to Sell to Top Level Executives

Yes, selling to someone other than a purchasing agent is what I’m talking about today. The plain truth is you must be making an effort to get to the top level executives if you want to remain in the sales game.

The internet and all these new buying at low cost gizmos are taking over the good ole boys network of showing up to sell to the purchasing agent. Taking them to play golf and three martini lunches is now being blocked by their organizations ethics groups and the negative consequences of such actions is no longer without teeth.

Okay, this is part of the new information I promised, so here it is. By selling to the top levels of executives, you can have some control over these four factors…

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