Know the Difference between Advantages and Benefits

It continues to amuse me regarding the overall lack of understanding between an advantage and benefit your product or services offers a customer.

In fact, the lack of understanding regarding these terms often lead to lost sale opportunities.

How does this happen? When a sales person does not understand the difference, they will first confuse the terminology and second they will either confuse or lose rapport with the customer.

So, what is the difference between an advantage and a benefit?

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