Recently I spoke about getting referrals as an important part of improving or growing your b2b sales opportunities. After I mentioned this, I get a couple of questions about how to improve their referral process.
Since referrals have been known as the Golden Chain for Sales Success, it has probably been the least understood sales growth process available.
Look the referral process can only begin when you start it – by asking for a referral. Most of your customers know plenty of other business people who could use what you have to offer. The key is to get to them before your competition does.
Enter the referral.