Why Do We Have Competition?

The Four Factors Creating Competition

I keep getting this question from sales people I work with in coaching and training sessions… Why do we have competition?

At first I thought it was a question looking for excuses regarding dealing with competition, however, as I got the question more often and from all levels of sales performers – I figured I needed to find the answer to this question. I found four primary reasons that competition exists, so here are the results of my research…

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