I guess I have been watching too much David Letterman with his famous top ten lists. However, the purpose of his lists are to create humor and laughing. My list of Top Ten Communication Issues for b2b sales people is of serious concern.
Often when traveling with a b2b sales person and being an observer of the sales process I have seen the Good the Bad and the Ugly of Communication with customers. GEEZ! It really is not that hard or difficult to gain rapport with customers and have great communication.
However, the difference between bad communication and good communication is due to the choices made by the sales person. That is correct. The B2B Sales Person is the key to the Communication Success of their customer relationships.
You can begin your journey to successful and effective communication by knowing what causes poor communication and eliminating as many of the causes as possible. So let’s begin with the Top Ten List of Communication Issues or Barriers…