Four Areas for B2B Sales Creativity

For years we have taught sales people and particularly b2b sales people that creativity is your personal competitive advantage. When you use creativity correctly you win more sales and accounts.

In my opinion there are four areas where your creativity is a necessary part of the sales process. The need for creative application in these four areas is critical to your b2b sales success.

So let’s look at these four areas whereby you will need to apply your best creativity…

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