An interesting point of view is – what is your point of view or reference when listening to your customers? Are you only listening for things that fit your agenda to make a sales? If so, you need to review some basic references for active listening.
These listening tips also relate to when you are in negotiation phrases with your prospect or customer. So pay attention to where your mindset is focusing.
Most b2b sales people have their point of view at the center of everything they are doing. How they interact with their customer, what they actually hear the customer say, and their overall purpose of just getting to a close with this customer. All these references are based upon YOUR point of view.
Actually, there are three points of view and the other two are understood and practices by the b2b sales superstars on a regular basis. So, what are the other two points of view you ask?