One of the toughest situations a b2b sales person can be in today, is when you know your competitor is ahead of you for a sales objective. So, what do you do to overtake the competitor and win the sale or the account.
There are six possible strategies to use. Any one or any combination of the six should help you gain an advantage with a prospect or existing customer during these critical negotiations.
Here are the six b2b sales strategies to use to win against a tough competitor.