Okay, I know – a potential customer is a prospect. I enjoy using my own terms even if I’m sharing the five most common traits of the prospect for you.
First, remember this important statement…
You must be standing in front of qualified prospects if you want to succeed in b2b sales.
Unqualified prospective customers are all over the map in your wasting or losing valuable time. And, these people are really good at wasting your time.
As a b2b sales person, you need to be paying attention and locating the qualified buyers who can make a serious difference in your b2b sales success.