Tips for Selling to Gen Y’s

One of the things I have noticed when reviewing the data about who is visiting this site, was the large percentage of Boomers. Since I’m a Boomer, I guess you like my information on B2B Sales.

However, this weekend while attending a large convention I over heard several speakers talking about Generation Y and the unique issues they present for Boomers.

Now, they were also talking about the X Generation and the main thing I learned about them is they are skeptical about everything. Again, interesting information and I have seen this occur when working with this age group. They are skeptical – particularly of anything said by Boomers.

Therefore, have your proof and testimonials ready for the Gen X decision makers and you will make more progress.

Now, back to the Gen Y buyers and decision makers. I realize these are the younger group, yet, amazingly they are fast movers and are climbing the corporate ladders quickly.

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