Got a question from my one of my clients this week, asking me what a b2b sales person needs to have prior to making their first b2b sales call?
So, what do you have before you make your first b2b sales call? The first meeting with a possible decision maker in the b2b sales process?
Here are the four things that you can research prior to that first meeting. These four items will give you some additional insight into figuring out the business fit between your company and the prospect or customer.