Today, I see sales people working really hard yet, missing the point of keeping customers for the long term. Long term customers are usually the most profitable and most fun to work with due to the confidence and shared respect with the main players in the relationship.
However, how do you get those long term customer relationships? It is something that goes higher than low price. It is more than a cleaver marketing idea.
It deals with the ability to connect to another human being in such a way, they like and respect you AND have a desire for interdependency with you and your company. This is ultimate in trust. And, as you know Trust must be earned.
So, here are sixteen performance tips to gain more long term customer relationships…