Four Things to Avoid When Working Against an Established Competitor

Recently, I watched a b2b sales person make some major mistakes trying to dislodge an established competitor from one of the targeted customers on the b2b sales person list. Fortunately, I had an opportunity to dialogue with the sales person and point out the things to avoid in the future.

There are four major things to avoid in your sales strategies for taking business away from a competitor. Here are the four major mistakes to avoid…

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