Change is Everything in B2B Sales

Once I realized that everything I do as a B2B Sales guy is to facilitate change, my sales success accelerated. If I didn’t master the art of change, I would have a difficult time becoming successful in the world of selling. Here is what you must understand as a sales person – Change is Everything.

When I have mentioned this topic to some of my sales clients, I get all kinds of responses – from agreeing openly to rolling their eyes in disbelief to getting a quizzical look on their face. It is not a topic that has been discussed often in sales training or by their sales managers. Yet, why not? Okay, for you doubting Thomas’ out there – read on and you will learn the everything you do in selling is linked to change.

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