Since every b2b sales person I know has to use the phone to contact prospects and customer on a daily basis, I thought it would be an excellent idea to share an important b2b sales tips regarding gaining rapport with only your voice.
Yes, you can gain rapport using your voice as the primary tool. In fact, if you choose to ignore this advice today – well, good luck in your b2b sales efforts because you will truly need luck. If you have no rapport with a prospect or customer, you are limiting your level of trust building with these people. So, as the DI Sargent says to the soldier – Pay Attention or Lose it!!
Enough of the jokes and stuff, here is the key to gaining rapport on the phone – voice matching.