Okay, I know some of you are saying customer databases are marketing and IT’s problem – not mine.
Well, welcome to the new world of B2B selling. If you don’t have a customer database – use it correctly – and learn the importance of this profitable tool, then you will be the one having a sales production problem in the near future. A customer database is more than a glorified Rolodex file. It is much more when used correctly.
Let me explain the importance of utilizing a customer database. And, I will pick on me as an example. Here is my sad, yet, rebounding story.