Today is a short yet important b2b sales tip on how to use Google Alerts for information about your Customers and Prospects. And, the only investment to you is your time to set them up. Google does not charge you to set up Alerts.
First, let’s cover what you can cover using Google Alerts…
- Key Officers of Customers or Prospects
- Their Company
- Primary Industry News
- Your Company
From my point of view, these are the big five to track. These five will give you important news found on the Internet. Personally, I track all five and find it to be very helpful. So what are you looking for within each category…