Been getting a number of questions on how to get leads for the b2b sales team. My opinion on generating leads is to make certain they are high quality leads.
I know most b2b sales people are frustrated by unqualified leads they usually receive from the marketing group. And, since the only thing a b2b sales person has to trade for their sales success is their time.
Therefore, if they are out chasing leads that are more closely related to black holes than qualified sales leads – well they are losing both time and potential sales results. So, I can understand their frustration – been there.
So how do you get high quality leads?
Here are five tools to get higher quality leads. If you don’t know how to use them, well lend on your marketing team to get the right job done.