Good Questions that Have Lost Their Value

Yes, I am a believer in the power of questions and highly recommend you developing a mastery in the art of questioning.

Why are questions so valuable?

Because they engage the customer or prospect to think about their operations – hopefully in a new way. Questions allow for the customer or prospect to self-discover answers and observations you had already uncovered, yet, using your smarts, had not told the decision maker. Instead you used questions to uncover the truths.

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