How to Learn if You Have a Business Fit with a Prospect?

Last week I had a couple of people ask me about “how do you know if you have a business fit with a prospect?” Which I thought was a good question and there are probably a few others out there wanting to know the answer to this question.

So, let’s discuss a business fit. What exactly is a business fit? I feel there are actually two levels to consider when answering this question.

The first one is about having a ROI for your outcome to assist the potential customer or prospect in making a decision. Therefore, this answer is more about business acumen and knowing the financial results of your offering. This is more of a logical approach.

The second is -in my opinion – more important to discover and reflect upon during your visits with a potential customer. What I’m talking about here is more of a psychographical point of view. This is about the potential customer’s ability to fit with your company and especially your offer.

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Seven Types of B2B Selling

I keep getting questions about the types of b2b selling. Then I get additional questions regarding how do the different types match up. Or what is important with each type or model of selling?

So today I want to clear the air and tell you about the seven types of b2b selling you can use. And, I will give some background to each type. What I will not do is label all the different sales training and development packages. Each seems to have added their name to one of the original b2b sales methods.

So, here you are – the seven different b2b sales methods…

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