Recently I have seen an increase of the number of requests for “the single best question to ask a customer or prospect” when engaged in b2b selling.
Truthfully, I really do not believe there is one single question that covers everything as sales situations will vary in circumstances.
Yet, there is one question that I always have ready to use with any customer or prospect I’m calling on. Sometimes I refer to this question as the million dollar sales question since it has the ability to open the door of an objective conversation with the customer or prospect.
The question to use is…