Do You Have an Elevator Speech?

Often I’m asked about this thing called an elevator speech. And, a lot of sales people have no clue what it is, why you need one or how to create one.

So, today, I thought I would take a moment to share what I know about the famous “elevator speech” and how and when to use it. Especially since I find most b2b sales people answer the “what do you do?” question with the self-defeating and end of conversation – “I’m a Sales Person with XYZ Company.” Tall about a show shopper.

Okay, here are the answers you are looking for regarding the what, when and how to build your elevator speech…

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