Trade Show Tips for B2B Sales People

Occasionally I get a question or requests from a B2B sales person asking for tips for manning the trade booth at expos and trade association conferences.

First a couple of turn off behaviors:

  • Attacking or Pouncing on an attendee in the walkway
  • Yelling or Hawking your product or service like a TV or Cable ad pitchman
  • Sitting in the back of the booth and doing nothing to interact with a possible customer or prospect
  • Putting a table between the booth and the walkway – forcing the attendee to remain outside your space
  • Looking bored or disinterested in interacting with anyone

There are probably some others, however, I want to get to the good stuff. The tips to improve your trade show success. So here are the eight positive ways to influence your trade show success…

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