Some of you are asking… what the heck does perseverance have to do with b2b sales? Well in some cases everything.
Let me explain the importance of perseverance in large account b2b sales…
Major account sales are seldom to never a one call simple sell. You will be asked to make call after call – meet with multiple decision makers and influences to make a successful b2b sales. This does not include all the follow up, additional documentation, negotiations, and planning of your sales strategy.
Since you are not going to get a quick sale in most cases, perseverance keeps you in the game and coming back to see the sales opportunity to the commitment and agreement. So embrace this key success trait to your advantage.