What Are Executive B2B Decision Makers Looking For Today?

The answer to this question is at the heart of the new “norm” and you must pay attention to how this works.

The answer to the question is…

VALUE

Now  I know some of your are saying – well everyone in b2b sales knows this! Really? Then why are some many sales people still pushing products and service at the mire drop of a possible problem? I mean full presentation mode, yakking about there features and benefits and how the problem will magically go away when you purchase my widgets.

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