Three Steps to Using Words for B2B Sales Success
I’m a big believer in using the correct words in any situation, yet, the sales situation demands better usage of words. When doing seminars or coaching sales people one thing is common. Most sales people do not choose the right words during the sales interviews.
You have to make a choice regarding your communication standards – and I assume you want to be effective in your sales communications with influencers and decision makers. If not, stop reading now and keep scratching your head wondering why people are not buying anything from you.
Okay, passive aggressive a side, you really need to think about your word usage.