So many sales people ask me about what is the best question to use in selling. I have shared my all time favorite one – I called it the Million Dollar Question – and I shared it a while back on this site.
Yet, the biggest mistake made by sales people is to ask the “wrong” question which challenges the intelligence of the customer. This question surprisingly is triggered by one word. When you use this word at the wrong time to begin a question, you have opened up “Pandora’s box” and you are about to get bit where you don’t want to be bitten – in your bank account.
You’re probably wondering at this time, just what is this powerful yet negative question?
The worst question you can ask a customer is…