Been hearing a lot of chatter about Customer Loyalty and whether it is as important as some make it out to be. Well, Grasshopper (there I go showing my age again.), yes, customer loyalty is about the most important thing that can happen to you.
If you are not focused upon developing long term customer loyalty – well, I bet you are starting from zero business every month.
Customer loyalty means you have a consistent flow of sales created by these loyal customers who would not and will not buy from anyone but you. And, here is the kicker for that statement – most of the time, when asked why the do business with you, they cannot explain it easily – they just know your are the best for them.
So, if you are going to focus on building and developing customer loyalty, there are about eight points you must master if you want a book of loyal customers.