Unique Skills for Business to Business Selling

Developing Your B2B Sales Skills

Category Page for: Engaging Buyers

Persuasive Statements Based upon See, Hear or Feel Buyers

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Now that you have your list of words as well as some understanding of how all these words help identify your buyer or decision makers thinking language, you are now ...more »

Your B2B Buyers Have Changed Tactics – Are You Ready?

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Looking into the competitive environment of b2b sales, I began to notice both subtle and major changes in the way our b2b buyers function and treat us. These changes will ...more »

Tips for Selling to Gen Y’s

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One of the things I have noticed when reviewing the data about who is visiting this site, was the large percentage of Boomers. Since I'm a Boomer, I guess you ...more »

Five Brain Teasers to Drive Credibility with Buyers

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Most b2b sales people charge into an account and begin a data dump of features, benefits and solutions on their target decision makers. Well, stop it today. No more direct ...more »

Are You Digging a Hole in Your Opening?

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Well, today I need to ask you a question about your normal opening with a potential customer. Are you digging a major hole during your opening interaction with your prospect? Seems ...more »

8 Ways to Engage Your Buyers for B2B Sales

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Got into a discussion with a couple of sales people the other day and they kept raising the issue of how do we keep the buyers and decision makers engaged ...more »

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