Unique Skills for Business to Business Selling

Developing Your B2B Sales Skills

Category Page for: Influencing the Sale

Critical Variables Impacting the Buying Decision

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Through the years of selling to major accounts and assisting my clients in selling to major accounts or as we like to say today - business to business selling (B2B ...more »

Sixteen Tips for Getting Long Term Customers

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Today, I see sales people working really hard yet, missing the point of keeping customers for the long term. Long term customers are usually the most profitable and most fun ...more »

Three Ways to Turn Off Prospects and Lose the Sale

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Today, I am sharing something that should be a no-brainer for all sales people. Yet, I see and hear the opposite behavior more than I should if the objective is ...more »

7 Reasons You Talk too Much

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Talking too much is a curse for effective sales people. It opens the door to "winging it" strategies - er - mistakes which haunt a sales person as the customer ...more »

Think Simple to Win More Sales

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It continues to amaze and amuse me watching sales people operate in selling environment. So what are they doing that amazes and amuses me? Sales people are complicating their offers ...more »

Two Ways to Lose the Emotional Win

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Earlier I wrote about the importance of emotional wins and three ways to build on an emotional win. This tip will cover two primary mistakes used by sales people to ...more »

Emotional Wins Get the Business

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One thing that continuously amazes me is the inattention to the emotional wins needed for a "person" to make a buying decision. When I ask a sales person, how does ...more »

Four Things Your Customer Wants

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While talking to a sales client, an interesting question came up and I thought it would be good to share with all my readers. The question was - since several ...more »

Budget Authority During Tough Times

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Here is a very important sales tips for the understanding what happens during economic downturns. This rule applies to any company or organization experiencing difficult economic times. The cause could be ...more »

Trade Information for Credibility

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One sales technique that is very success for building credibility with your prospects and customers is to trade information. When coaching sales people about this topic I always get the ...more »

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