In the traditional selling world, the lone wolf is the most common sales person and the “lone wolf” basically works alone. This lone wolf sales person controls their customer list, seldom invites others to join on a sales call and MUST be in attendance when technical people are necessary.
The new model of team selling is gaining momentum in the world of sales and for good reason. Today, complexity is everywhere impacting the ability of a lone wolf sales person to do everything necessary to make successful sales. Thus, the role of team selling is gaining speed and acceptance. In fact, some industries are looking for more team capable sales people to join their ranks.
The team selling sales person is more of a coordinator of people and meetings – of like minded people – in order to solve the complexity of systems, technology, product requirements, etc. The progressive customers are looking for sales teams who practice team selling.
So what are the advantages of team selling? Here is a list of key advantages…