How Good Is Your Storytelling Skills?

Recently I have observed several sales people doing customer calls and noticed a glaring deficiency in their skill sets.

Quite simply it is the ability to engage their customer with their storytelling skills or in their case a total lack of story telling skills.

The ability to capture the imagination of the customer and quickly engage or engross them into your story will give you a huge competitive advantage over the feature and benefit legions calling on your customer.

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