Sometimes with years of experience under our belt, I forget there are many new rookies to the world of B2B Sales. These “newbies” may lack a true understanding of some the fundamentals of common terminology.
One area I was recently reminded the new b2b sales people were not informed or savvy about was the role of a coach in the b2b sales process.
So, here are some the things you will need to know about a coach.
First, the true definition of what is a coach?