Recently I was asked by a client – “What are typical customer frustrations with sales people?”
That question created a discovery and research process which uncovered several major issues for customers – caused by the sales people who call upon them. This was amazing to me. It seems sales people have the uncanny ability to shot themselves in the foot – then admire their marksmanship rather than not shot at all!
Yes, we – the sales people create major frustration for our customers – consciously or unconsciously – which makes building trust and successful selling more difficult. Here are the major customer frustrations created by sales people.