Is It Getting Harder to Succeed in B2B Sales?

Seems to be a recurring theme these days when talking with B2B Sales people today. With the exception of a small group who consistently tell me they are doing extremely well.

Why the polar opposite  responses to the same concept? Many b2b sales people are doing poorly while others are doing great.

So, I guess it is time to dig into the reasons for this difference of both opinion and performance.

Here is what I am finding from my research…

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