Persuasion is one of the most important traits every b2b sales person must possess. However, it also seems to be one of the most misunderstood success habits in the b2b sales person’s arsenal.
The interesting thing about persuasion is the Greeks figured it out back in the 3rd Century. The famous Greek philosopher – Aristotle – pointed out there are three key elements to the persuasion. When you understand the three elements, you will understand how to use persuasion every day.
So, here is what Aristotle determined back in the 3rd Century…