After talking about having or getting meetings with the top level executives, I started getting question about…
“what do I do in the meeting? What is my agenda?
Good questions, particularly for the new b2b sales person and the experienced b2b sales people who leaving the comfort zone of calling on their buddies in purchasing. Since this is a key meeting, you should have an excellent plan or meeting agenda to execute a meaningful meeting.
So, here is a best practices for handling or structuring the first executive meeting. It uses a four stage agenda.