Those of you who are regular readers of my b2b sales tips know I believe sales AND marketing should be tightly aligned in you want consistent increases in your b2b sales results.
Qualified Leads are one of the most important elements for improving sales results. Why? Because b2b sales people only have one precious thing to trade – their time. If a b2b sales person is chasing every lead they get without qualifying the lead – the b2b sales person loses their irreplaceable time they could have spent on a qualified potential customer.
Therefore, if Sales and Marketing are tightly aligned you will see these five techniques providing the majority of the new b2b sales leads…