We all know the most important aspect of our b2b sales world is to continuously find fully qualified or highly motivated prospects. Without these new comers to our world, then real sales growth becomes very difficult.
And, you have probably heard about having an ideal customer profile to use as a guide when looking for prospects or truly targeted accounts.
While the ideal customer profile is a good tool and is very useful in determining who you should invest your time and energy with for your future sales growth, there are five other factors that truly make a difference in determining a real ideal prospect.
So what are these five reason someone can be labeled an ideal prospect? Here are the five reasons…