In B2B Selling, What is a Coach?

Sometimes with years of experience under our belt, I forget there are many new rookies to the world of B2B Sales. These “newbies” may lack a true understanding of some the fundamentals of common terminology.

One area I was recently reminded the new b2b sales people were not informed or savvy about was the role of a coach in the b2b sales process.

So, here are some the things you will need to know about a coach.

First, the true definition of what is a coach?

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