As I look into the recent financial situation around the world and in the USA, it is time for some serious contingency planning – regarding your 2011 Sales Plan.
Look – like it or not – we are going to have another round of budget tightening, price cutting requests, and other types of fear based actions and activities.
The Professional B2B Sales Person will recognize what is happening and will take some time to develop a contingency plan of action. Yes, they will be prepared for what both their company does as possible counter measures to another recession as well as what their customers or targeted accounts will be doing in the coming months.