So, you have been calling on a targeted account for a period of time and there has been zero interest from the prospect to change anything involving you and your company. Sound familiar? It happens to all of us.
However, the B2B Sales Superstars are always paying attention to events which can open the door to the higher possibility of change.
What are these sales people seeing and hearing that evade the average b2b sales person? Well, there are a number of events which you should be watching for either during your calls or from watching the business news in local papers or trade association magazines and newsletters.
Here is list of events to watch for the opportunity for change…